![]() We recommend having proportional budget set aside for paid traffic as well like Facebook, Instagram and/or Google Ads - but that is an article topic all of its own! Plan for your other traffic sources! You need to bring as much organic traffic to the platform as possible that you can ‘activate’ yourself, especially in the first day or two and in regular intervals over the campaign. We made sure our audiences would know when the Kickstarter would launch - including timezone differences!Īt the time of writing, Kickstarter has brought in about 40% of our funding, but many projects only see a ratio of 30%, 20% or lower from Kickstarter traffic. Kickstarter won’t bring the majority of your funding - you need to be able to drive your own traffic to the platform as much as possible.įor us, our starter organic traffic sources this looked like: a mailing list of about 2k (to varying degrees of engagement), a Discord over 1k, a company Twitter account with close to 2k, a personal Twitter account with 5k, app beta installs of a few thousand, and a collection of other smaller marketing channels - not to mention friends, family and colleagues of the team. We knew we couldn’t do *everything* (small team) so we intensely prioritized wherever possible Playable alpha (demo), useful for showing gameplay available + making marketing assets Organic audience already collected into a small but engaged player community ![]() Niche underserved player audience (houseplant + kind, wholesome gameplay lovers) Straight off the bat, here are several factors that are contributing to Kinder World’s success: ![]() Our goal isn’t to entirely fund a whole game production, but to secure a super-engaged audience to help inform our ongoing development. ![]() Please note: Our goal with Kickstarter is primarily commercial validation - to make sure that we have product-market fit, that we know who our key audience is and what they want (helps to inform our monetization strategy later). Plenty of folks in our industry would (and did) doubt that a free to play mobile game could build an audience on Kickstarter, so i’m here to share a ‘mid-mortem’ of sorts to show what worked to help us get here! This is a selection of tips, but please take everything with a grain of salt - your mileage may vary! ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |